Projects
Latinos Unidos Graphic Designs & Campaigns
As a student-run cultural organization, Latinos Unidos (LU) is committed to creating memorable events and experiences that honor and celebrate the Latinx culture. As the Head of Public Relations, I led a team of four creatives to run the LU social media accounts and campaigns. The LU PR team consistently promoted our annual Noche Latina, fundraisers, general body meetings, and more to our audiences, including our amassed 1.8k Instagram followers (@umasslu). Browse some of our social media posts below and learn how we created marketing that tied into our mission to unite the Latinx community.
ALPFA Graphic Designs & Campaigns
The Association of Latino Professionals For America (ALPFA) student chapter at UMass Amherst is an organization dedicated to empowering emerging leaders across various industries. We focus on professional development through events such as resume workshops, internships, engagement with recruiters, and even toy drives to give back to the community. As a Marketing Director, I partnered with my Co-Marketing Director and President to develop marketing strategies and campaigns for our events and the annual Gerena Toy Drive. We leverage our social media presence (@alpfaumassamherst) to promote these events effectively and raise necessary funds to give back to our community. Check out some of our social media content and see the impact we are making in the community.
Kali Uchis "Sol Radiante" Campaign (2024)
My passion lies in creating effective marketing campaigns that make an impact. In my most recent project, I was tasked the challenge of creating a 6-month campaign for Kali Uchis if she were to release an album in June 2024. Check out my pitch below to see how I approached this project.
Why Netflix Should Offer Bundled Subscriptions (2023)
With my research-driven approach, I am dedicated to uncovering insights that reveal opportunities for brand growth. During my Management Communications course in 2023, I conducted an in-depth Brand Equity Analysis Report (BEAR) focused on Netflix. Through this analysis, I discovered that Netflix could significantly benefit from offering bundled subscriptions. To support my findings, I conducted research, analyzed data, and gathered information to create a compelling pitch deck. In an 8-minute presentation, I shared my findings and recommendations with a class of approximately 30 students. Below, you’ll find the pitch deck that showcases my expertise in conducting market research and using data to present solutions.
Content Creation @Colombiantrash
As a content creator, I’ve successfully built a strong TikTok presence with my page @Colombiantrash which boasts 10k followers. Over time, my content regarding the Colombian and Latino lifestyle, culture, language, and music has garnered a remarkable 1.7 million likes while my most viral video has achieved an impressive 3.7 million views. Through managing my TikTok, I've learned the importance of audience segmentation and staying up-to-date with social media trends. Check out some of my most viral content below!
